Saturday, May 30, 2009

SRK-Aamir come together for producers

Bollywood News :   SRK Aamir come together for producersIt was a rare sight to see as Bollywood superstars SRK and Aamir joined their hands together to support producers and distributors in the ongoing multiplex row.

Producers are demanding a 50-50 revenue sharing ration with multiplex owners, however multiplex owners dont want the current ratio 40 - 48% to be changed.

SRK also voiced his opinion and explained that the awesome twosome Khans have not come for any publicity but are just asking for “fair rights for Friday nights”.

In the meantime, Fresh talks between film producers and multiplexes broke down on Tuesday with no solution in sight to a month-long crisis that has stalled new Bollywood releases.

Producers in the world’s most prolific movie industry are demanding a 50 percent share in box-office revenue while multiplex owners favour a performance-linked model based on a film’s budget and star power.

Marketing and distribution of new Bollywood films has been suspended since the first week of April and analysts estimate multiplex revenue losses of 2.5-3 billion rupees in the first quarter.

On Tuesday, the Producers and Distributors Forum said it will devise a strategy to release films in single-screen cinemas.

“I feel sad at the way things ended today, but they were stuck on vital issues, which we felt we could not compromise on,” Forum spokesman Mukesh Bhatt told Reuters.

“We will come out with a detailed strategy on how to release films in single screens and independent theatres.”

But Bhatt said there was no possibility of any new Bollywood releases before June.

A spokesman for multiplexes did not respond to calls or messages.

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